Learn from experience. create exceptional events.
Practical courses and personalised mentoring for event professionals, agencies and teams who want to create exceptional events.
Led by Maiken Grace, former Global Events Lead at Wise, GraceCo Ventures brings extensive experience delivering complex, high-impact events across the US, APAC and EMEA for audiences of 5,000+. Every detail counts, inclusion is built in from the start, and every budget has potential.
Gain the knowledge and confidence to make smarter decisions, elevate your events and build lasting capability within your team.
Book a free 20-minute intro call to explore how GraceCo Ventures can help you deliver better events with confidence.

Online courses
Self-paced on-demand video courses from €49, built on Maiken's years running global events. They open one by one, so join the waitlist to hear first.
Private coaching
Work one-to-one with Maiken, from a single strategy call to a full coaching programme for your next event or your in-house events team.
Book Your Spot
- 175 eurot
- 290 eurot
- 750 eurot
- starting from 4900€
- 950 eurot

GraceCo Ventures brings senior-level event experience directly to the people who are planning and delivering events.
Maiken works with teams and individuals to demystify the process, challenge the thinking, share practical knowledge and help make smarter decisions, from the first idea and budget through to planning, suppliers, logistics, delivery and everything in between.
Your events. Your team. Your capability, elevated.
Through our services, you get the benefit of years of experience without the cost of a full-service agency and gain something far more valuable: the knowledge and confidence to do it yourself in the future.
Inspiring better events. Empowering the people who create them.
Maiken Grace
Founder & CEO
Join the video course waitlist
Coming soon: On-demand event expertise.
An on-demand video service offering practical advice, proven tips and solutions to common event challenges, all drawn from Maiken’s years of experience. Learn to make smarter decisions, avoid costly mistakes and deliver better events — at your own pace, whenever you need it. No booking required.
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Get in Touch
From coaching event planners to advising agencies and building in-house expertise, Maiken offers tailored services to meet your needs. Explore the services and send a short note about the support you require — Maiken will reply shortly.







